Maniera

For the launch of Silversquare Central, we created a campaign to match the futuristic, forward-thinking design of the space. Working with my team, I took charge of the visual communication and mapped out the digital user journey, from initial teaser ads to final email invites, building up to an opening night that brought the whole concept to life.

2021

Marketing

The project

Designed by MANIERA, the space features custom work from a mix of artists and designers like Christoph Hefti, Doorzon, Piovene Fabi, Barbeaux Bouvet, and Studio Verter. My job was art-directing the media campaign to translate that avant-garde architectural vision into visual content. For the opening event, we partnered with Brussels-based Kiosk Radio to curate the lineup, bringing in artists like Sagat and Balades Sonores to set the tone for the night.

The project