We kicked things off with an artist portrait video of Stéphanie to announce the collaboration, followed by a major awareness campaign across Antwerp. Throughout the commercialization phase, we collaborated with different creatives—including Jules Césure, Marthe Hoet, and Bob Jeusette—giving them complete freedom to capture the space through their own lenses and highlight its unique aesthetic. To keep the visual story consistent, I also directed the overall photo and video coverage to capture the raw energy, the architecture, and how people actually interact with the space.