With a background in Computer Science, I started out as a web developer, evolved through UX/UI and CRM strategy, and ended up in full creative direction. That means I don’t just make things look good—I know how they work under the hood. From setting up digital marketing workflows on HubSpot to launching live events and activations at Silversquare, I bridge the gap between smart strategy and great design.

For me, the best work comes from collaboration. I love digging into a brand’s story and bringing in the right artists and creators to make something special. Whether it’s a digital campaign or a live event, I build experiences from scratch that look amazing online and feel real in person.

When I’m not designing, I’m usually traveling, digging into local music scenes, or hunting down the best coffee spot in whatever city I’m exploring (I'm a barista, so I take my espresso seriously).

Right now, I’m super inspired by global coffee culture and Asian design trends—to the point where I'm currently learning Japanese! I love connecting the dots between art, lifestyle, and culture, and using those fresh perspectives to keep my work grounded and exciting.