We started by announcing the collaboration with a beautiful artist portrait video, putting the spotlight on Jean-Paul's unique vision for the future space. Local Awareness & Conversion: I designed and managed the multi-channel campaigns across Liège to get locals talking and driving membership leads, even while the concrete was still drying. Content & Video Production: We created engaging video content to tell the story of our partnership. A major highlight was a dedicated video showcasing the super clever, flexible desk systems we custom-created together to make the workspace highly adaptable.